#WrongWorldFinals

2018

We developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.

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On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry.